Top 5 Fashion Games on iOS in Italy: Q1 2024 Performance

In the first quarter of 2024, the top 5 fashion games on iOS in Italy showcased varied performance trends in weekly downloads, revenue, and active users. Here’s a detailed look at their metrics based on data from Sensor Tower.

Project Makeover saw a relatively stable revenue trend, peaking at around $18.3K in the first week of January and experiencing minor fluctuations throughout the quarter. Downloads fluctuated, hitting a high of 8.9K in the first week and a notable rise to 5.1K in the last week of March. Active users started strong at 140K but saw a gradual decrease to 112K by the end of March.

Covet Fashion: Dress Up Game had a significant revenue spike to approximately $10.5K in mid-February. However, downloads dwindled significantly, starting at 2.6K in early January and dropping to a low of 270 by mid-March, with a slight recovery to 389 in the last week. Active users showed a steady decline from 7.3K to around 5.3K in late February, before a slight increase to 6.4K by the end of March.

Match Villa™: Makeup ASMR experienced a revenue surge in early March, peaking at about $2.3K. Downloads were highly variable, with a peak of 7.3K in early February and a considerable drop to 451 by the last week of March. Active users peaked at 6.8K in early February before gradually declining to around 4K by the end of the quarter.

SuitU: Fashion Avatar Dress UP had modest revenue figures, with a peak of $1.3K in early January. Downloads remained relatively low, hovering around the 500-800 range throughout the quarter. Active users were stable, starting at 7.1K in the first week and maintaining around 7K by the end of March.

Pocket Styler: Fashion Stars saw a consistent revenue trend, peaking at approximately $1.2K in mid-March. Downloads remained steady, with a slight increase to 914 in the last week of March. Active users fluctuated slightly but ended the quarter with a rise to 2.4K.

For more detailed insights and data, visit Sensor Tower.